COMMUNICATIONS TOOLS
Collecting Perspectives Communications Package: This package includes the Collecting Perspectives graphics and messaging, as well as a how-to guide for creating a social media post using the free-to-use online graphic design tool Canva. Use this package to create your own Collecting Perspectives social media campaign.
Truth Be Bold Communications Package: This package includes the Truth Be Bold graphics and messaging, as well as a how-to guide for posting on social media. Use this package to create your own Truth Be Bold social media campaign.
Language Recommendations: This resource includes evidence-backed recommendations for how to speak about the changing role and value of museums, while avoiding some of the outdated language around museums. Read these recommendations to learn how to reframe the conversation about museums.
Data Stories: The data stories transform the data from Museums for Me into specific, useable, and focused data insights on the work and value of museums. Read these data stories to understand how Canadians’ perceptions of museums are shifting, and to gain insight on visitation.